Professional Sports Authenticator (PSA) is the largest and most trusted third-party grading and authentication company in the world. Cards and collectibles graded by PSA are worth considerably more than those that are not – and for good reason. As the grading standard of the industry, PSA is the preferred choice of collectors, dealers, and auction houses worldwide. Founded in 1991, PSA has processed over 30 million cards and collectibles with a cumulative declared value of over a billion dollars.
The objective was to make a 25th Anniversary graphic using the original logo, but after a few ideas, we realized this was a perfect opportunity to give the brand a fresh new look.
Final Design
As the leader in the collectibles industry, it’s essential to maintain brand recognition with longtime hobbyists while intriguing new collectors. It was also important for the logo to be recognizable at a very small scale being that it’s printed on labels for card holders. So we simplified it to be a bold acronym that’s legible at all sizes and kept the red brush script “S” calling back to the original logo.
